In our private sector development projects
there is typically attention to an overall
corporate or binding strategy (focus,
execution, culture, structure) and then
strategies for six major functions -
information and knowledge, marketing,
innovation, operations, finance and
human resources (including leadership
and skills). In strategic planning we
tend to start with a Porter type generic
framework (industry attractiveness,
cost and differentiation advantage etc.)
and then start to break this down into
the basic elements of strategy:
1. What industry and business;
2. How to get there; How to be cost
competitive;
3. How to differentiate products and
services;
4. What speed to travel at; and the
Economic Return (EVA) needed to create
value. Strategy is not a one-off event.
At Wondu Holdings, we also frequently
use the framework of Robert Kaplan and
Dave Norton and their Balanced Scorecard
solution, which aligns objectives, strategy
and execution to ensure intended outcomes
are actually achieved.
Strategic and development plans need
monitoring and revision and should be
approached in a manner similar to financial
audits. Our strategic planning software
helps maintain consistency in the methodology
and execution of the strategy. The strategic
audit evaluates just how well the current
strategy fits in with the current environment;
the industry situation and outlook;
costs and product differentiation; whether
resources are being exploited fully
or over-extended; whether there is sustainability
and consistency; and whether implementation
has been effective.