What Can We do For Your Organisation?

Sustainable business planning
Sustainability assessments – economic, physical, intuitional, infrastructural, ecological
Linkage model analysis
Value chain analysis
At Wondu Holdings, we adhere to the Brundtland Commission's definition of sustainability,

"development that meets the needs of the present without compromising the ability of future generations to meet their own needs”

 

 

 Sustainability is an urgent and multi-faceted challenge for both private and public organisations. In a world increasingly preoccupied with limited resources and increasing demand, there are no organisations that can not afford to consider the sustainability of their operations.

 

 Sustainability is not an area of business or government - it is a way of approach. It impacts every aspect of what we do and how we do it. We consider sustainability at once economic, socio-cultural, ecological, institutional and physical.
Our Approach to Sustainable Development

At Wondu Holdings, we use a comprehensive framework of assessment to commence this task. Interconnected aspects of this sustainability equation include;

  1. Economic sustainability – The viability of long-term economic operations that provide fairly distributed socio-economic benefits to all stakeholders, including stable employment and income-earning opportunities and social services to host communities.
  2. Socio-cultural sustainability – The socio-cultural authenticity of host communities, conservation of their cultural heritage and traditional values, and contribution to inter-cultural understanding and tolerance.
  3. Ecological sustainability – The guarantee that the development of the tourism business will not lead to the deterioration in the physical environment, thus indirectly contributing to a fall in production, or well-being of the groups targeted and their society. On the reverse, the minimisation of the exposure of the businesses to physical environment factors such as cyclones.
  4. Institutional sustainability – The legality of the business and the importance of institutional structure in maximising its use to the local businesses
  5. Physical sustainability – The optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity. The use of clean energy where possible and minimal dependency on external sources of energy and mineral resources.
    Infrastructural sustainability – The impact of public infrastructure and degree of dependency.
  6. In addition to categorical assessments, we employ diagnostics such as value chain analysis at the microeconomic level of the community and firm. This proven diagnostic takes into account surrounding costs and factors when considering individual businesses and their sustainability and aims to maximise the community’s ‘share of the pie’.
We also recommend the use of a diagnostic which assesses ‘linkages’ as an indicator of the sustainability of the business plans. Specifically, the number, type and strength of:
  1. Linkages to their local community (local supply, local staff, local partners) and what percentage of total supply they represent and
  2. Linkages to markets (local, national and international). We will be placing a strong emphasis on sourcing good quality markets and providing strong long term linkages to them when assessing the feasibility of the businesses. We take into account the realistic potential for non-sustainable businesses to compete for the resources.
Assignment Examples
Study of the sustainability of tourism in Brazil - with a specific focus on Rio de Janeiro. This study culminated in the publication of a travel book

Study on Biodegradable Plastics: The Potential for Australian Potato as an input for biodegradable polymers.'

 

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